穿什么颜色组合的衣服，才能让你的收入达到最高的秘诀！

凤凰城棒棒牛-118  05/10   7227  
【编译者凤凰城棒棒牛按】中文摘要：商业行为中一个重要的成功因素就在于你要给人留下美好的印象。 为什么这么说呢？其根据就是：感知就是现实 （perception is reality.）

你穿什么颜色的衣服才能达到最佳效果呢？根据一个真正的专家（joel baure) 多年的观察和分析，他发现最好的搭配是黑西装里面搭配粉红色的底色衬衣，或者领带。当然，还有另外几个排名从第2到第5的颜色搭配。

5 蓝色： 要表达有一个创新的思想或者点子

4白色： 在正式演讲/presentation 时必穿的。

3红色：红色表达激情和强度

2黄色：在营销时，这两个是最佳组合。

#1粉红色：这个颜色表示你对钱非常渴望。而且同时传达出强大和自信。

克林顿，还有特别是那个地产大腕Donald Trump一直是钟爱粉红色的领带。其原因就在于此。


以下为英文原文：

One of the keys to a successful business and making more money has to do with how you look.

From the moment you walk in the door, your prospect is going to decide whether or not you are someone who they will do business with. First impressions are crucial. As a loan officer, you are in competition with the other mortgage originators and you must earn your prospect's trust and respect as soon as possible. By paying close attention to your appearance and the vehicle you drive, you can build credibility with potential borrowers within seconds of them meeting you.

Physical appearance is important in sales. According to Joel Bauer, author of How to Persuade People Who Don't Want to be Persuaded: Get What You Want - Every Time (published by John Wiley & Sons, Inc.), you are taken more seriously and make your job easier when you consciously think about the way you look.

After 30 years of research, Bauer has concluded what colors and styles work best for men and women. He states that individuals should wear black suits and blazers. Men should wear a white shirt and women should wear a shirt that has a high collar. The focus should be on your face and your hands when presenting to a client, which is achieved with this look for both men and women.

There are five effective colors that Bauer recommends people incorporate into their outfit. The colors are listed below starting with the least effective and ending with the most effective color.

5 - Blue: You should only wear electric or royal blue. Those shades of blue are used to communicate new ideas and concepts.

4 - White: This color should be accompanied with the black suit when you are giving a formal presentation.

3 - Red: Red is the color of passion and intensity. Whenever you have an emotional message to present, include an article of red in your clothing.

2 - Yellow: When paired with black, this is a very effective marketing combination. Yellow and black stand out.

#1 - Pink: The most effective color you can wear with black is pink, even for men. When you wear pink inside black, you are showing that you want the money. Pink is powerful and displays confidence. Bauer has found that when he wears this color combination, he sees a 20% increase in his closing ratio. Have you noticed that Donald Trump is most often seen wearing a pink tie? Bill Clinton and John Kerry have also sported pink ties. If you don't own pink, bright purple and fuchsia are close seconds.


When dressing for a meeting with your clients, carefully select your attire. Make sure your clothes do not look worn out (i.e. no holes, tears, stains, hanging threads, etc.) or out of style. Your clothing should always be cleaned and pressed, no exceptions. You may consider storing a portable steamer in your desk to take the wrinkles out of your clothes before seeing a client or purchase a bottle of wrinkle-free spray.

Bauer believes that you can increase your income just by choosing appropriate clothing, including cut, fabric, and colors. For men and women, a blazer is a must. It is suggested that women wear skirts instead of pants. The reason for the recommendation is that women who wear skirts have been found to be more successful in sales than women who wear pants.

Regardless if you are tall or short, there are a couple of fashion rules to follow when wearing a suit. When your arms are by your side, your sleeves should be a little past your wristbone, but not too long. As far as the pants, there should be a nice break at your shoe (where the cuff meets the foot). Use the services of a tailor. Most people have a hard time finding a suit that fits perfectly without any type of alteration.

Bauer also recommends that you focus on the details. For example, invest in a high quality wallet and briefcase. Jewelry should be elegant, but simple. Clients will notice these details, so be purposeful when choosing your accessories.

While you should have high quality garments, don't get caught up in designer labels. If you are covered from head to toe in designer apparel, there is the possibility that your clients may think you are making too much money off of their loan!

Once you have determined your clothing, you need to focus on the rest of your appearance. Be conservative in your hairstyle and color. Keep your nails manicured. When you are helping your borrowers complete the loan application and paperwork, believe it or not, they will notice your hands.

Now that you have mastered your physical appearance, it is time to think about your vehicle. A clean vehicle sends the message that you are a professional. Even though you may not be driving your clients around, there is a strong chance that they will see you in your car. You want to come across as someone who pays attention to detail.

When you take the time to enhance your professional look, not only are you able to make a great first impression, you will boost your confidence and therefore your sales.

In the mortgage industry, a confident, well-dressed loan officer translates into a successful business and making more money.

【全文玩】

文章来源：
https://www.loanofficermagazine.com/a/Personal-Development/Increase-Your-Income-Just-By-What-You-Wear-554.html

3



4